With technology nowadays, there’s no denying Voice Search is going to change the future of SEO as it advances over time. Chances are, most of us reading this are users of personal assistants. Not only is it convenient, fast, allows you to search on the go, but it provides a much more efficient way to get answers at times which makes for a positive user experience. There were an estimated one billion voice searches per month as of January 2018. If that doesn’t support the fact that voice search is taking over, I’m not sure what will. Many marketing professionals believe voice search is something to watch as it grows in popularity. Voice search is not a technology your business should ignore.
Different Voice Search Devices
Back in 2011 is when consumers were first introduced to Siri, Apple’s debut of voice search on the iPhone. Fast forward 7 years, it’s a voice search revolution and today there are a plethora of different voice-enabled devices including but not limited to: Smartphones, Apple’s Siri, Google Assistant, Amazon’s Alexa and Echo, and Microsoft’s Cortana. Millions of orders are placed for these devices every year, and vendors have yet to map exactly how it will change SEO over time. We just all know a change is coming which is keeping us all in the digital world on our toes.
Voice Search Is Here To Stay
Although we know voice search is here to stay, as with everything digital, there are downsides. It’s different than manually searching something where you can see multiple options and make modifications to your search after it’s been entered. With voice search, you may only have one or two results. Not to mention, you can’t visually see the search results brand specifications such as packaging, colors, or logos.
According to comScore, 50% of all searches will be voice searches by 2020. Voice search has gained such popularity that it’s safe to say it’s not going anywhere anytime soon. Although the impact of voice search on SEO is still developing, we know that optimizing for voice search will be entirely different than that of traditional search strategies.
If you’re self-maintaining SEO on your businesses website, here are a few things we suggest to stay up to date with the latest trends:
Incorporating longer queries that fit with voice search terms
- As opposed to targeting shorter keywords
- Focusing on long-tail keywords and fuller phrases
Conduct Keyword Research around how people phrase questions out loud
- Websites should be set up in a way to answer questions rather than focusing on specific keywords
Optimizing for shorter keywords has long been a successful and effective strategy that abides by Google’s previous algorithms. With the ever-changing way people are searching, it’s important you change the way you optimize your website. If you don’t, you risk getting left behind in the digital world. As we’re rapidly approaching 2020, it’s better to stay proactive than reactive in your digital marketing efforts.
If you are currently seeking help with your SEO, please contact us. We’re happy to help with any questions you have.