The latest happenings from our office in Blakeney
Managing your marketing budget shouldn’t be a daunting task. Keeping an eye on the bottom line is key when trying to decipher where you should allocate your marketing budget.
It’s vital for companies to provide a positive experience for their users through a user-friendly website in order to be successful. Having a user-friendly website ensures that each user’s experience is easy.
As a business owner, it’s easy to get overwhelmed with everyday processes that are required to keep a business running. However, many times, Marketing gets put on the back burner. Although you may not have a lot of time to dedicate towards marketing efforts, it’s important to at least keep in mind some basic metrics so you have some way of measuring success.
As a customer, you want a friction-free buying experience from your favorite brands online which is why keeping the customer journey in mind is key. It’s important for e-commerce businesses to reduce friction in their customer’s shopping experience because it will lead to increased sales and conversion rates.
In the world of digital marketing, it’s important for businesses to stay up to date with technology. Connected devices and the rise of data is starting to change businesses. Consumers want what is convenient, and IoT takes convenience to a whole new level.
One of the main tactics to gaining more traffic to your website is creating content that you know your viewers will find useful. This content should not only target your audience but engage them to take further action in hopes of them becoming a lead. The sole purpose of creating content for your business should be to drive marketing goals, and in order to do that, you need to be proactive in how you promote your content.
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Charlotte, NC 28209