How To Get Your Content Noticed
One of the main tactics to gaining more traffic to your website is creating content that you know your viewers will find useful. This content should not only target your audience but engage them to take further action in hopes of them becoming a lead. The sole purpose of creating content for your business should be to drive marketing goals, and in order to do that, you need to be proactive in how you promote your content. Your new content might not ever be seen if it’s not shared and promoted. The promotion that goes behind written content is vital to the success of every type of content. Bottom line is having effective content marketing is important, and the more your content is viewed, the higher the chances of making sales.
We’ve compiled a few tactics that have been successful in getting content noticed, and that led to more generated leads for our clients. The best part, all of these tactics are free!
- Send Out A Mass Email
Chances are your recipient list contains people who are interested in your business. They signed up to your email list for a reason, because they’re either interested in your brand or like to receive updates. It’s important to utilize them as they’re a great audience to promote your newly created content simply because they’re already engaged with your brand. A good habit is to send an email right when your content is created. You can keep it short and sweet with a short teaser of what the email will talk about to encourage them to click further. It’s also important to add call-to-actions asking them to share it. The more convenient it is to share, the more likely they are to share it.
What most businesses neglect to do is to target the recipients that didn’t choose to open the first email. If you take the same email and change the title of the subject line, you’re prone to getting more opens. Like they always say, if at first, you don’t succeed, try again!
- Utilize Social Media
Social Media is a great communication tool to promote new content that many companies don’t leverage to the best of their capabilities. There are many brands out there competing for attention via Social Media, so engaging content is key. You can create blogs on your website and then share your content onto your social media platforms. The tricky part is getting your content seen. Just because you shared a piece of content doesn’t mean people will see it. In order to increase your content’s visibility and see success from sharing the content, you’ll need to not only engage with customers but influence them with the right content that helps them make a buying decision. Responding to any comments made on your posts without a delay also shows your company is quick to respond, and that you’re acknowledging your audience.
- Create Visual Content
According to Hubspot, 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%). That alone indicates that visuals and blogging are successful when paired together. Whether you include original imagery into your content or include a short video that can easily be made with your smartphone, visuals entice readers more. Without a visual component, your message might not be getting heard. It’s been said that visuals are processed 60,000 times faster than text since we are visual by nature. In this day and age, we’re living in such a digital world that many people choose to watch a video or look at an image versus reading the text. That’s why many times making a video of your written content helps engage different audiences.
Taking The Right Steps
To conclude, taking the right steps to promote your content may take some trial and error. If you follow our tactics and monitor accordingly, you’ll be able to make the appropriate adjustments that work for your business to get the most out of your promotion and to get your content noticed. We hope these tactics will help you attract more visitors to your website!