Why Blog for your Business?
There are so many benefits associated with blogging. Not only is it good for SEO, but for overall building brand awareness targeted to your specific audience. Blogging for your business enables your business to get more visibility online and is one of many different types of marketing channels (like direct mail, email marketing, social media, etc). Blogs are meant to talk about subject matters directly related to your business. The reason why we love blogging is that it’s an inexpensive way for small businesses to drive traffic to their websites, attract more customers, and enhance their inbound marketing efforts.
The Benefits of Blogging
Helps with converting traffic into leads
Blogging helps with bringing in more traffic to your website, which enables opportunities to convert that traffic into leads. As we all know, not every reader of your blog will become a lead. However, you can include different lead-generating call-to-actions on your blogs to help convert them. That is how you turn traffic coming to your website into leads for your team. Each blog post is a new opportunity to generate leads.
Many times these call-to-actions lead to content assets which require the user to submit their information, such as free webinars, whitepapers, ebooks, etc.
Helps with driving traffic to your site
Who doesn’t want more visitors to their website? If you’re wanting to attract more visitors to your website organically, building out more content helps. Every time you blog, you have one more indexed page on your website which gives your website a greater chance of being found, and showing up on search engines. Creating new content is telling Google and other search engines that your website is updated and current. Blogging has other benefits as well. Every time a blog is written, you’re creating content that people can share on their social networks, such as LinkedIn, Facebook, Pinterest, and Twitter which gives your business even more visibility to more audiences.
Become An Industry Leader
When you blog, you can start to work on building trust within your industry by providing expert information within your content. Over time, people may look to your blogs for expert, go-to advice as a resource which in turn, can lead to higher customer conversion rates which are vital to small businesses looking to compete with larger competitors.
If you’re looking to attract more leads to your website organically, blogging is a great solution if done correctly. It takes minimal effort and expenses, helps increase traffic to your website, builds your company credibility, and overall creates relationships with potential customers.